Lumina redefines beauty through AI innovation.

Neutral Service envisioned Lumina’s brand identity, blending innovative design with a compelling narrative to position the AI-driven beauty start-up as a leader in personalized beauty solutions.

Our services:

• Vision Concept

• Creative Direction

• Brand Design

• Visual Identity

Lumina logo on a peach and purple gradient background
Abstract floral pattern with curved petals on a gradient peach and purple background.
Branding materials for "Lumina," including logo designs, typography, and color palettes on gradient backgrounds.
A laptop displaying a beauty website featuring makeup tips and products. The webpage includes an image of a person with glowing makeup, a suggestion tool for beauty recommendations, and product listings for eyeshadow and lipstick. The theme is centered around creating a "golden hour glow-up" look.
Close-up of a person with deep dark skin tone, wearing a beige hat and natural makeup, against a pink background. Text overlays mention "Dry skin," "Festival," "Austin, TX," and "Saturday."
Three fashion-themed mobile interface designs featuring different styled models and makeup looks, labeled 'Ranch mode,' 'Golden hour glow-ups,' and 'Paradise perfection.' Each panel includes additional text about makeup themes and event locations.
Screenshot of a website page featuring skincare and wedding inspiration by Lumina. The page discusses makeup tips for a ranch wedding in Jackson Hole, WY, and includes product suggestions like sunscreen. There's a section titled "Ranch wedding inspiration" with a model's image showing soft, natural makeup.
Close-up of a smartphone screen showing various app icons, including a flower-like logo, Apple TV, and weather, with the time displaying 11:49 on a pink background.
Billboard advertisement in city showing two models with Lumina brand logo and text related to personalized beauty for events including ranch weddings.
Woman wearing pink sweatshirt with "lumina" logo, curly hair, urban background, sunset lighting.
Cover of a pink book titled "Beauty Stories" with an image of a woman and floral background.
Outdoor billboard in an urban setting promoting Lumina beauty products with a model and festival theme, featuring the text: 'Festival Flawless: Beauty for every occasion - perfectly personalized.' Location details announce a music festival in Indio, CA from April 1-13.