Very Local brings communities closer through streaming.

Neutral Service shaped the creative vision for Hearst Television’s Very Local streaming platform, establishing a cohesive brand identity and ensuring consistency across all touchpoints while mentoring the creative team.

Our services:

• Creative Direction

• Brand Strategy

• Digital Design

• Campaign

• Brand Identity

Logo with a blue location pin inside a white triangular shape, accompanied by the text "Very Local" and "News, Originals & More" on a dark background.
Logo of Very Local with text: 'News, Originals and More' on a dark background with a map pattern.
Brand guidelines featuring the 'Very Local' logo with layout examples, color palettes, typography, and usage instructions. Includes logo variations and application on different backgrounds.
Mobile app interface showing videos from 'Very Local' with categories like 'Popular', 'New & Trending', and 'Bingeable Series'. Homescreen displays show covers and titles like 'My Perfect Day', 'Bringing Down the House', and 'Crimes, Cons & Capers'. Features include local shows, news updates, and weather information.
Close-up of a smartphone screen showing various app icons, including Apple TV, Clock, Weather, Netflix, YouTube, and Pinterest. The time displayed is 11:49.
Promotional image for "Very Local" app featuring local news, weather forecasts, live coverage, award-winning series and documentaries, and endless streaming options displayed on multiple smartphones.
Collage of weather coverage images featuring 'Very Local' branding with TV screens, weather maps, and live updates. Includes WGAL News 8, WESH 2, KHBS KHOG, and storm weather images. Map shows various locations in the U.S. for weather alerts. Winter and severe weather coverage highlighted.
Tablet screen displaying Roku interface with app icons for streaming services like Netflix, Disney+, Apple TV, and more.
Promotional poster for Emmy-winning series 'Blind Kitchen Orlando' featuring a smiling person with a blindfold, holding a plate of food. Text announces new season streaming on Oct 11 on Very Local.
Subway station with three posters promoting "Milwaukee News," "Milwaukee Weather," and "Milwaukee Originals" by Very Local and WISN 12. Each poster encourages downloading the app and streaming for free. A bench is in front of the posters.
Outdoor billboard advertising "Stream Like a Local," featuring WISN and Very Local logos, a cityscape, and a person gesturing, against a blue sky background.
Promotional sign with text "We are authentic. Boston, we will always be real with you. Stream like a local. Very Local." located in a shopping mall.
Billboard with motivational messages and images, featuring hot air balloon and ice hockey player, promoting Boston's local culture and community by Very Local.
A large billboard on a building promoting "Very Local," a service for streaming Boston news, weather, and original content for free with no hidden costs or fees. It mentions availability on Amazon Fire TV, Roku, App Store, and Google Play.